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An introduction to the most important skills and most applicable tools of marketing management and communications.

Skills you will learn

Understanding market insights
Successful customer relationship management
Evaluation of marketing campaigns

About this course

In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.

You will also receive a short case study of Mercedes-Benz that summarizes the key takeaways of this course.