Marketing and Communications

Overview

In this course you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.

Presentation

Content

– Consumer demand, need, and want
– The Marketing Exchange and Sales Process
– The Product Life Cycle
– Relationship Marketing & Management
– Stakeholders, the environment, and communications
– Business-to-Business Marketing
– Social Marketing and Corporate Social Responsibility (CSR)
– Marketing Strategies
– Marketing Evaluation and Positioning

Certificate

This is a sample of what your course certificate will look like.

Your course certificate will feature your full name, the title of the course, the IBMI seal, signature, and time stamp.

You will be able to download your certificate directly upon completion of the course.

Purchase

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Our students are working for top companies across the globe.