“Between a full-time job and family, this was the first course I could actually finish — it fits around real life.”
TThandiwe N.
South Africa
South AfricaNew program
Marketing Management Program
Four short courses on how organizations win and keep customers: the marketing mix, understanding customers, selling and building strong products and brands. Finish all four and the program certificate is issued automatically.Marketing, customers, sales and brands, in four short courses.
4 coursesany order
2h eachself-paced
Introductoryno prerequisites
100% onlineany device
Lifetimenever expires
Certificatefree · automatic
How to understand customers and win them over,
in four short courses
Every business needs customers, and every customer has more choice than ever. This program covers the essentials of marketing and sales, from the marketing mix to the sales conversation, in around eight hours, online and entirely at your own pace.Every business needs customers. This program covers the essentials of marketing and sales in around eight hours.
By the end you can build a marketing mix that fits, research a market and read what customers really do, lead a sales conversation from first contact to close, and manage products and brands so they stay strong over time.By the end you can plan marketing, understand customers, sell with confidence and build strong brands.
Who this program is for
- Professionals in marketing, sales or business development who want a solid, well-rounded foundation.
- Founders and small business owners who need to find, win and keep customers themselves.
- People in other roles, from product to finance, who work closely with marketing and sales.
The four courses build on each other: the marketing mix sets the frame, research shows what customers want and why they buy, sales turns interest into revenue, and product and brand management makes the success last.The four courses build on each other, from the marketing mix to strong brands.
And none of it is abstract: every method comes with real examples and company cases, from New Coke and Domino’s to Dell, Lexus and Burberry.And none of it is abstract: every method comes with real company cases.
Why this matters
7.7%
of company revenue is the average marketing budget, flat for two years in a row. Every dollar has to work harder.
Source: Gartner, 2025 CMO Spend SurveyThere is nothing to apply for, no cohort to join, and no schedule to keep up with. You decide which of the four courses to take first and when, you can buy them one at a time or all together, and the program completes itself the moment the last one is done. Every course you finish counts toward it, with no time limit.
The four courses of this program follow the path from a market to a lasting brand: the tools of marketing, the customers behind every decision, the sale itself, and the products and brands that keep customers coming back.
Marketing Essentials introduces the marketing mix: product, price, place and promotion, and the extended marketing mix with people, process and physical evidence.
Market Research and Consumer Behavior shows how to research a market with qualitative and quantitative methods, turn findings into decisions, and understand how customers decide and the psychology behind why they buy.
Sales Essentials covers selling with confidence and integrity: finding the right customers, leading the sales conversation, consultative selling, pipeline and CRM, and digital selling.
Product and Brand Management closes the program with products and brands over time: portfolios and product lines, the product life cycle and new products, positioning, brand equity and brand health.
The curriculum
The four courses that
make up this program
All four are selected below. Already took one? Uncheck it — a course you have already completed still counts towards the program certificate.
When you finish all four
All 4 courses selected
- 4 course certificatesone for every course you complete
- 1 signed letter of confirmationlists each course with the score you achieved
- 1 Marketing Management program certificatefree, once all four are complete
4 courses × US$1212 €£12CHF 12SAR 45AED 44₹1,140₱770Rp218.000EGP 670MAD 118MX$220R200R$65Rs 3,300₦16,100₺600QAR 44C$17A$17NZ$21HK$90S$1547 zł58 lei4 000 Ft260 Kč120 kr80 kr.110 kr20 ₼AMD 4,300KSh1,560K242Rs 570TSh31,7007 100 CFA7 100 CFAUGX 54,000Br1,970Kz 11.000770 MT1 620 DA550 ₴980 Lek₪3731 ₾1.260 RSD217 lei660 den21 KM1.470 kr.RM49৳ 1,490฿400UZS 144 000310.000 ₫Rs 4,0005 400 ₸¥80₩15,900¥1,890NT$390Rs 1,830J$1,910S/ 41AR$18.500TT$82CO$38.000Q92RD$740CL$11.900₡5.500US$120120 €£120CHF 120SAR 450AED 441₹11,400₱7,690Rp2.178.000EGP 6,740MAD 1,181MX$2,230R2,000R$650Rs 33,300₦161,100₺5.970QAR 437C$168A$171NZ$211HK$940S$154474 zł576 lei39 500 Ft2 620 Kč1 190 kr800 kr.1 120 kr204 ₼AMD 43,400KSh15,590K2,421Rs 5,680TSh317,20070 600 CFA70 600 CFAUGX 539,000Br19,700Kz 109.6007.670 MT16 230 DA5 490 ₴9 750 Lek₪367311 ₾12.650 RSD2.167 lei6.600 den210 KM14.690 kr.RM491৳ 14,900฿4,050UZS 1 439 0003.100.000 ₫Rs 39,96054 200 ₸¥800₩159,400¥18,920NT$3,890Rs 18,310J$19,090S/ 415AR$184.900TT$817CO$382.000Q919RD$7,360CL$118.900₡54.700US$4848 €£48CHF 48SAR 180AED 176₹4,560₱3,070Rp871.000EGP 2,700MAD 473MX$890R800R$260Rs 13,300₦64,500₺2.390QAR 175C$67A$68NZ$84HK$380S$61190 zł230 lei15 800 Ft1 050 Kč480 kr320 kr.450 kr82 ₼AMD 17,400KSh6,240K969Rs 2,270TSh126,90028 200 CFA28 200 CFAUGX 216,000Br7,880Kz 43.8003.070 MT6 490 DA2 200 ₴3 900 Lek₪147124 ₾5.060 RSD867 lei2.640 den84 KM5.870 kr.RM196৳ 5,960฿1,620UZS 576 0001.240.000 ₫Rs 15,98021 700 ₸¥320₩63,700¥7,570NT$1,560Rs 7,320J$7,640S/ 166AR$74.000TT$327CO$153.000Q368RD$2,940CL$47.500₡21.900
Courses you already haveIncluded
The program certificate needs all four courses. Only uncheck the ones you already have.
Total−60%US$4848 €£48CHF 48SAR 180AED 176₹4,560₱3,070Rp871.000EGP 2,700MAD 473MX$890R800R$260Rs 13,300₦64,500₺2.390QAR 175C$67A$68NZ$84HK$380S$61190 zł230 lei15 800 Ft1 050 Kč480 kr320 kr.450 kr82 ₼AMD 17,400KSh6,240K969Rs 2,270TSh126,90028 200 CFA28 200 CFAUGX 216,000Br7,880Kz 43.8003.070 MT6 490 DA2 200 ₴3 900 Lek₪147124 ₾5.060 RSD867 lei2.640 den84 KM5.870 kr.RM196৳ 5,960฿1,620UZS 576 0001.240.000 ₫Rs 15,98021 700 ₸¥320₩63,700¥7,570NT$1,560Rs 7,320J$7,640S/ 166AR$74.000TT$327CO$153.000Q368RD$2,940CL$47.500₡21.900
Add 4 courses to cart
Card or PayPal · No subscription
What a course is like
Learn your way
Every course in this program is text and audio — read it or listen to it, at your own pace, on any device, and yours to keep forever.
- No app neededIn your browser
- Any devicePhone to laptop
- Auto-savedContinue anytime
- Stay focusedDistraction-free
Program certificate
A credential that ties
it all together
Issued in your name, automatically, once all four courses are complete.
- Automaticon completion
- Freeno extra fees
- Lifetimeno expiry
- ShareableLinkedIn & CV
- Verifiableunique, checkable ID number
Demo verification
IBMI-MM-5T8W2
Valid certificateMarketing Management ProgramIssued by IBMI Berlin to David Fischer · 15 July 2025
Check any real certificate ID on our verification page.Check any real certificate ID here.
In good company
Loved by learners in 100+ countries
Overall, 96% of our students would recommend IBMI to a friend or colleague.
“It lifted my skills as a founder to a completely different level — I run my business with far more structure now.”
MMateus C.
Brazil
Brazil“I’ve completed a few of their courses by now, and the certificates genuinely strengthen my résumé.”
PPieter V.
Netherlands
Netherlands“The skills were real and the certificate proved them — I moved up a position at my company this year.”
EElif K.
Turkey
Turkey“I came in with zero background in business and never felt lost — everything is explained from the ground up.”
JJoseph B.
Uganda
UgandaDrag to explore more reviewsSwipe to explore more reviews
What IBMI students say about learning with us in general. The 96% comes from our June 2026 student survey: 364 verified students answered the question “Would you recommend IBMI to a friend or colleague?” (learn more).
You can also find independent reviews on our Trustpilot profile.
Good to know
Frequently asked questions
Simply enroll in the individual courses that are part of this program — there is no separate program registration. When you successfully complete all four required courses, you can download your program certificate in My Programs.
You only pay for the individual courses — currently US$1212 €£12CHF 12SAR 45AED 44₹1,140₱770Rp218.000EGP 670MAD 118MX$220R200R$65Rs 3,300₦16,100₺600QAR 44C$17A$17NZ$21HK$90S$1547 zł58 lei4 000 Ft260 Kč120 kr80 kr.110 kr20 ₼AMD 4,300KSh1,560K242Rs 570TSh31,7007 100 CFA7 100 CFAUGX 54,000Br1,970Kz 11.000770 MT1 620 DA550 ₴980 Lek₪3731 ₾1.260 RSD217 lei660 den21 KM1.470 kr.RM49৳ 1,490฿400UZS 144 000310.000 ₫Rs 4,0005 400 ₸¥80₩15,900¥1,890NT$390Rs 1,830J$1,910S/ 41AR$18.500TT$82CO$38.000Q92RD$740CL$11.900₡5.500 per course. The program certificate itself is free: there are no program fees, enrollment fees, or certificate fees.
No, and you do not have to buy them all at once either. The four courses can be purchased and taken individually, in any order, and at your own pace. There is no deadline — you keep lifetime access, so the program is complete whenever you finish the fourth course.
You receive the course certificate of every individual course as you complete it, plus the program certificate once all four required courses are done. All certificates are issued as digital PDF files.
IBMI holds its distance learning programs to the same high standards applied by traditional educational institutions, and this program certificate is recognized by many employers around the world as a professional certificate. We encourage you to share it on LinkedIn and your resume. Please note that IBMI does not award academic titles or degrees.
Once all required courses are complete, go to My Account → My Programs. Your Marketing Management certificate is ready to download there, alongside your individual course certificates.
More questions? Visit the Help Center →
Program certificate
Get your Marketing Management
program certificate
Marketing, customers, sales and brands, in four short courses.
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