What are the starting requirements?

None. No prior knowledge and no formal application are needed. All you need is a web browser.

What does the course cost?

With the current discount, this course costs US$12, including the full course content and your personal certificate. There are no additional costs.

How do I get my certificate?

Work through the 9 chapters and pass the course quiz, which is multiple choice with free retakes and no time limit. The certificate is issued instantly as a digital PDF with a unique ID that employers can verify online.

What is the value of the certificate?

IBMI holds its programs to the same high standards applied by traditional educational institutions, and its certificates are acknowledged by employers worldwide as professional certificates. IBMI does not award academic titles or degrees.

Data and Analytics — IBMI

All courses

Data and
Analytics

New course

Good decisions start with the right question and data you can trust. In about two hours, you will learn how to read numbers with confidence, avoid the most common traps and turn data into decisions and action, without any programming.How to turn data into better decisions, in about two hours.

What you will learn

You do not need to be a data scientist to work well with data. This course covers the skills that matter most for managers and professionals: asking the right question, judging the data, reading numbers correctly and explaining what they mean.

Core skills

Start every analysis with the decision and a clear question
Read averages, percentages, growth rates and samples without falling into common traps
Turn insights into action with key figures, dashboards, the right chart, experiments and a clear story

More details

This is practical knowledge for your everyday work. Across nine short chapters you follow a simple path from data to decision: the question, the data, the analysis, the insight and the action.

Why this matters

21%

of employees feel confident in their data skills, according to a survey of 9,000 employees in nine countries. Data skills are a clear advantage at work.

Source: Accenture and Qlik, 2020

You will learn what data is and where it comes from, the mindset of good analysts and the four types of analytics. You will practice the numbers every manager needs and learn to spot the traps in data, in charts and in our own minds. Two real cases, from Google and Netflix, bring it all together.

The course is designed for managers, professionals and everyone who works with numbers. You will not need programming or any formulas beyond simple percentages and averages.

The course takes about two hours in text and audio, is fully self-paced, and comes with lifetime access and no prerequisites. Pass the short final exam to earn a verifiable certificate.

What we will cover

9 focused chapters that take you from the basics of data to decisions you can defend, each with practical, real-world examples.

9chapters

~2hself-paced

Text & audioread or listen

See the full curriculum

Introduction

Types of Data
Data Sources
Data Quality and Privacy

Start with the Decision
The Power of Small Data
From Noise to Signal

Descriptive and Diagnostic Analytics
Predictive and Prescriptive Analytics

Averages, Median and Outliers
Percentages and Growth Rates
Samples and Surveys

Correlation and Causation
Misleading Charts
Mental Traps
Triangulation

Key Performance Indicators and Dashboards
Choosing the Right Chart
Experiments and A-B Tests
Telling the Story with Data

Google: Do Managers Matter?
Netflix: The Million-Dollar Prediction

Conclusion

Course Quiz & Your CertificateMultiple choice · free retakes · no time limit · certificate issued instantly on passing

Learn your way

Read or listen at your own pace, on any device — and yours to keep forever.

ibm-institute.com

Chapter 3 of 9The Analytics Mindset

3:20 / 6:00

Good analysis does not start with the data. It starts with the decision you have to make and the question that data should answer.

From data to decision

Start with a clear question, find and check the data, analyze it, and turn the insight into action.

With examples from different industries, you will see how a clear question saves time and leads to better answers.

You will leave with three questions to ask before you open any spreadsheet.

PreviousNext chapter

Progress

48% complete

Content

Introduction

Data Basics

The Analytics Mindset

4 Types of Analytics

5 Working with Numbers

6 Avoiding Traps

7 From Insight to Action

8 Case Studies

9 Conclusion

No app neededIn your browser
Any devicePhone to laptop
Auto-savedContinue anytime
Stay focusedDistraction-free

Certificate

A certificate you can
actually use

Instantas a digital PDFPDF download
Includedno extra fees
Lifetimeno expiry
ShareableLinkedIn & CV

Verifiableunique ID number

Demo verification

IBMI-BM-8F3K2

Valid certificateData and AnalyticsIssued by IBMI Berlin to David Fischer · 15 July 2025

Check any real certificate ID on our verification page.Check any real certificate ID here.

About IBMI

A new course from IBMI

This course is new, so it has no ratings yet. You can read independent reviews of IBMI on our Trustpilot profile.

Featured in

Program

This course is part of
a larger credential

It’s one of the four courses of the Digital Management program — and it counts toward that program certificate at no extra cost.

Digital Management

4 courses

Finish all 4 courses and your program certificate is issued automatically — at no extra cost.

Explore the program →

Good to know

Frequently asked questions

Add the course to your cart and create your student account during checkout. You can start right after payment — and you keep lifetime access, so breaks and retakes are always possible.

It’s a focused short course — 9 chapters and 23 topics, about 2 hours in total, 100% online and self-paced. Read the content or listen to the audio on your computer, tablet, or phone, and pick up exactly where you left off. No additional reading material required.

None. This course is designed for students and non-students alike — no prior knowledge and no formal application. All you need is a web browser and some motivation.

With the current discount, this course costs US$1212 €£12CHF 12SAR 45AED 44₹1,140₱760Rp216.000EGP 640MAD 118MX$220R200R$61Rs 3,300₦16,000₺590QAR 44. That includes the full course content and your personal certificate — there are no additional costs.

Work through the 9 chapters and pass the course quiz — multiple choice, with free retakes and no time limit. Your certificate is issued instantly as a digital PDF that you can download, print, share on LinkedIn, and that employers can verify online via its unique ID.

IBMI holds its distance learning programs to the same high standards applied by traditional educational institutions, and our certificates are acknowledged by employers around the world as professional certificates. Please note we do not award academic titles or degrees.

The full course — audio and text — is in English. You can also read the course text in 100+ other languages via automatic (machine) translation, so you can follow along in whichever language you’re most comfortable with. See available languages →

Yes. Alongside your course certificate, this course counts toward the Digital Management program certificate — at no extra cost. Finish the four courses of the program and you earn its certificate too.

More questions? Visit the Help Center →

Short course, fast results

From start to certificate
in about 2 hours

Start Enroll & start instantly

Checkout takes a minute — chapter one opens right away.

2 hours Read or listen to the content

Compact topics and real case studies, at your own pace.

The quiz Take the course quiz

Multiple choice, free retakes, no time limit.

Finish Certificate in hand

Issued instantly — add it to your CV and LinkedIn.

Data and Analytics

Start now and get certified today

~~US$3030 €£30CHF 30SAR 113AED 110₹2,850₱1,890Rp540.000EGP 1,600MAD 294MX$550R490R$153Rs 8,300₦39,900₺1.490QAR 109~~US$1212 €£12CHF 12SAR 45AED 44₹1,140₱760Rp216.000EGP 640MAD 118MX$220R200R$61Rs 3,300₦16,000₺590QAR 44−60%

Self-paced online courseOnline course · Personalized certificate
One-time payment · Lifetime access

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