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Mini-MBA

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Mini-MBA
6 weeks online program

Course Content

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Week 1: People

Leadership 4 Topics

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Leadership vs Management

Leadership Theories

Leadership Styles

Leadership Trends

Organization & Team Development 7 Topics

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Organizational Structure

Mechanistic vs. Organic Structures

Functional vs. Divisional Structures

High-Performance Organizations

Organizational Culture

Tuckman’s Group Stages

Hackman’s Five-Factors-Model

Human Resources 7 Topics

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Human Resource Planning

Recruitment and Selection

Training and Development

360-Degree Assessment

Motivation and Satisfaction

Compensation and Rewards

Methods of Control

Week 2: Markets & Strategies

Marketing 8 Topics

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Marketing Mix (4P)

New Models: 7P, 4C, SIVA

Marketing Strategies

Perceptual Mapping

Customer Value Analysis

Marketing Performance

Strategic Management 7 Topics

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Introduction to Strategy

Porter’s Five Forces

Balanced Scorecard

McKinsey 7-S Model

International Business 5 Topics

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International vs. Global

Different Strategies

Global Marketing Strategies

Reasons for Going International

Week 3: Money

Economics 8 Topics

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Ten Principles of Economics

The Invisible Hand

Micro and Macro

Supply and Demand

Economic Systems

The Business Cycle

The Stability of an Economy

Tool: Country Analysis

Accounting 9 Topics

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Introduction to Accounting

Accounting Principles

Accrual vs. Cash Accounting

Accounting Equation

Financial Statements

Income Statement

Cash Flow Statement

Finance & Investment 10 Topics

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Financial Analysis

Time Value of Money

Simple and Compound Interest

Calculating Future Value

Week 4: Processes

Project Management

Change Management

Operations Management

Week 5: Innovation

Innovation Management

Digital Transformation

Week 6: Professional Skills

Communication Skills

Risk Management

Time Management

Conclusion

Fabian Backer