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Strategic Management

Marketing Essentials

26
Aug
Current Status
Not Enrolled
Price
€15.00
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Marketing Essentials
8 chapters | 2 hours

Course Content

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1. Introduction
2. Marketing Mix (4 Ps) 4 Topics
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Lesson Content
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Product
Price
Place
Promotion
3. Product 3 Topics
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Product Lifecycle
Product Adoption Curve
Tool: BCG Matrix
4. Price 4 Topics
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Lesson Content
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Skimming Pricing
Perceived Value Pricing
Economy Pricing
Penetration Pricing
5. Place 2 Topics
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Lesson Content
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Time Convenience
Place Convenience
6. Promotion 5 Topics
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Lesson Content
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Advertising
Sales Promotion
Personal Selling
Direct Marketing
Public Relations
7. Extended Marketing Mix (7 Ps)
8. Conclusion
Marketing Essentials – Exam
This entry was posted in Strategic Management and tagged course.
Bastian Backer

Content
Course Home Expand All
1. Introduction
2. Marketing Mix (4 Ps)
4 Topics
Product
Price
Place
Promotion
3. Product
3 Topics
Product Lifecycle
Product Adoption Curve
Tool: BCG Matrix
4. Price
4 Topics
Skimming Pricing
Perceived Value Pricing
Economy Pricing
Penetration Pricing
5. Place
2 Topics
Time Convenience
Place Convenience
6. Promotion
5 Topics
Advertising
Sales Promotion
Personal Selling
Direct Marketing
Public Relations
7. Extended Marketing Mix (7 Ps)
8. Conclusion
Marketing Essentials – Exam
About

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