Strategic ManagementMarketing Essentials 26 Aug Current Status Not Enrolled Price €15.00 Get Started Take this Course Marketing Essentials 8 chapters | 2 hours Course Content Expand All 1. Introduction 2. Marketing Mix (4 Ps) 4 Topics Expand Lesson Content 0% Complete 0/4 Steps Product Price Place Promotion 3. Product 3 Topics Expand Lesson Content 0% Complete 0/3 Steps Product Lifecycle Product Adoption Curve Tool: BCG Matrix 4. Price 4 Topics Expand Lesson Content 0% Complete 0/4 Steps Skimming Pricing Perceived Value Pricing Economy Pricing Penetration Pricing 5. Place 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Time Convenience Place Convenience 6. Promotion 5 Topics Expand Lesson Content 0% Complete 0/5 Steps Advertising Sales Promotion Personal Selling Direct Marketing Public Relations 7. Extended Marketing Mix (7 Ps) 8. Conclusion Marketing Essentials – Exam Bastian Backer